Northeastern’s IDEA Accelerated Lamar Letts’ Journey to Create Hylux

Lamar Letts, DMSB’17, is one of the youngest CEOs to have a product on But well before his company established a place on the mega-retailer’s site, Letts began his entrepreneurial journey at Northeastern. As a solo founder, he credits the university’s student-led venture accelerator IDEA with giving him the support and resources to take his dream from the dorm room to the drink market.

“IDEA, the entrepreneurial community, allowed me to surround myself with people who were very much in a similar mindset. I think just having that community is really important because entrepreneurship is spent alone when you’re a solo founder.”

–Lamar Letts, DMSB’17, Founder and CEO, Hylux